Study On The Developments And Problems Of Chinese Infants And Pregnant Periodicals

After the reforms of infants and pregnant journals entered a period of prosperity. Overall, the development of infants and pregnant periodicals is the result of social, economic construction and development, but also the health care system and maternal health needs of the inevitable result. Our wide variety of journals infants and pregnant, infants and pregnant each publisher in order to obtain a favorable market position, have the use of "brainstorming" to innovation journals, periodicals infants and pregnant slowly showing some sharp editing features in the magazine’s audience targeting accuracy, relevance of the column set, cover design and other aspects of the impact of its own unique characteristics. But with the rapid development of infants and pregnant journals inevitably produces the following issues, as qualitative phenomenon seriously hinder the nascent market journals; marketing tools and channels exist a gap; the protection of regional and local characteristics significantly, foreign Journal difficult to enter local markets. This paper discuss some specific cases the causes of these problems, as well as infants and pregnant journals on our development of a constructive suggestion, through content optimization, platform integration, business innovation, resource optimization and other ways to improve our infants and pregnant journals publishing market vitality.