Analysis And Design Of Hbed Marketing Management Information System

Hebei Electric Power Design & Research Institute(HBED), which is established in 1958, is a national Class A electric design and survey enterprise. In the electric power industry reform, HBED is separated from State Grid Corporation of China and become one of the subsidiaries of to China Power Construction Corporation(POWERCHINA). The restructuring of electric power enterprises brings great changes to the main business. The importance of marketing management becomes more significant. The implementation and promotion of modern marketing management have became the most urgent tasks for enterprises The best way to promote scientific development of the enterprise is designing a set of all-lifecycle and all-aspect marketing management information system based on specific analysis and scientific proof.This thesis introduces the research status of marketing management information system, balances the merits and demerits and determines the framework of technical solutions and then analyzes specifically based on enterprise’s status. With the study on enterprise organization, physical network, systematic function demand, systematic data scope, marketing workflow and etc, this thesis analyzes the business lines and business process regarding marketing management information so as to design the system function, modules, database, data flow diagrams and hardware environment.Through the analysis and design, enterprise marketing management information system(based on WEB) and modern informationalized enterprise marketing management are realized, which greatly improve the marketing management and promote the long-tem development of the enterprises.