Analysis And Research On Construction Of Automobile Marketing Management Information Systems Of B Company

In the modern enterprise, it is a major challenge that construction and application of information system manages effectively. As information construction of enterprise continuing to in-depth, system group composed of various types of information systems can not only support for specific profit business model and core business processes, but also become the carrier of enterprise knowledge and culture.Information technology management in the enterprise management is becoming very important. Managers of enterprise need to develop appropriate strategies to manage the construction and application of information systems for enterprise development. Business of car sales company not only need to face with management requirements of car sales, marketing and channel construction, but also to send that customer demand, government policy, energy strategy and other information to R&D, manufacturing and logistics etc, with the changes in the competitive automobile market. Information construction of car sales companies not only give service to the development of their business, but also integrate the value chain of upstream and downstream. Information technology is to support for unique profit model of enterprise development.This thesis describes the process of information, information system applications, and experiences of United States, Japan and other developed countries. It analyzes the situation of FAW Car Marketing Information System, the management characteristics of marketing information systems and positioning of information construction of this type of enterprise. And it points out the problems of the information construction. Meanwhile, the thesis explains planning, development and operation of the management information system. With analyzing the problems of car sales company, it summarizes the key elements of the construction process of marketing information system. Secondly, the thesis analyzes the problems of FAW Car Marketing Information System. And it has developed information strategy, improvements and decision making, through using of theory, techniques and tools of Information System Management. Finally it makes prospects of further research of directions and topics.