On The Male Image Of Fashion Magazine’s Cover Under The Horizon Of Cultural Sociology

Fashion magazine leads the fashion trends,after the cover girl, the male body also appears in the fashion magazine cover,becoming the charming scenery. Fashion magazine cover has become one of the most powerful presentation of "map reading age". Because of the visual culture,the development of male fashion industry and the awakening of their own care consciousness, the male body also became the darling of the fashion magazine.Male body was highlighted in the cover of a fashion magazine,formed a attractive male body landscape in the cover of fashion magazine,filled with rich cultural connotation.The contemporary social measure more diversified with men,man’s emphasis on appearance have reached unprecedented heights.The highlight of male image on fashion magazine cover is not just one way.There are four types:metrosexual,warm man,muscle man and elite man.Fashion magazines construct a new era of male image in the cover.Male image on the fashion magazine cover is viewed.This male body landscape makes the traditional binary mode of watching that men looking and women being looked,men being positive and women being passive been reversed.The dominant position of men in watching have fallen.At the same time,the male body aesthetics have changed from attaches great importance to the intrinsic properties such as identity, status,ability to more and more emphasis on fashion and good-looking appearance.Highlight about man’s appearance reflects the male aesthetic image variations.Male image on the fashion magazine cover is consumed.It must adapt to the development of a consumer society,the male body on the cover of fashion magazines is goods,the body contains a variety of aesthetic culture, fashion culture has also been commercialized.The consumption is mainly in the fashion magazine cover appearance consumption under the vision attract, idol consumption and fashion consumption.We need to reflect male image on fashion magazine cover.First must highlight fashion magazine cover male body to a certain extent, is the realization of the male sex liberation.Though fashion magazine cover of male image display, we can fully feel the female gaze effect on male body of discipline.But male body cover more show integrity, the female body is more show pornography, the unequal status of men and women has not been completely changed in modern society.In the meantime,fashion magazines constructed the cover boy is manipulated by consumer culture,the male body in the cover is symbolic body landscape full of temptation of consumption.Fashion magazines present perfect male body in the fashion magazine covers,and create the "ideal" standard of male body.As a result, the body of the symbol meaning is worth more than the meaning of the body itself, the illusion of the body landscape replaced the real truth, and the ultimate goal is to attract consumer.In the conspiracy of commercial and magazine media, the elite images which were displayed by the fashion magazine also constructs the illusion of success,perfect image is more meeting the needs of the audience false material, and behind it is the trap of consumption.The consumer culture makes people lost in the pursuit while the spirit is more and more pale.