Of Male Fashion Magazine Brand Communication

Along with our country economy development and people consumption concept transformation, Our men fashion magazine go in a fast development period. Magazine Numbers from April 2003 leap from 5 to this present nearly 20,and Market sales have increased greatly.Walking brand road is already the development of male fashion magazine consensus. How to carry on effective brand propagation become magazines facing reality and urgent problem. In China's male fashion magazines field, show the following three problems:brand positioning intuitive,brand promotion homogeneity, and brand extension of the shallow.The importance of brand communication is self-evident. It is helpful of improving our male fashion magazines recognition degrees, realizing double benefit of male fashion magazine, cultivating our male fashion magazine lasting vitality. Therefore, this article selects the male fashion magazines first echelon field representative <Esquire> and <For Him Magazine>.Through case analysis in the way the spread of both successful experience of brand was analyzed, and in combination with the reality of male fashion magazine, Puts forward four Suggestions:to depth segments of the market, creating distinctive brand style; Integrate medium strength, innovation brand promotion mode; to readers as the center, promote the brand communication connotation; adapte to demand, expand male fashion magazine brand extension space.