The Study Of Rumor Spreading In The New Media Environment

Around9:00p.m. on March1st,2014, a large crowd of mob run to the Kunming Railway Station Square, ticket office and other places, brandished the knife and cut the presence of innocent people crazy. Total31people were killed and141wounded in this case. This case received extensive attention of both nationwide and worldwide at once, but the panic and anxiety causes by the case quickly spread throughout society. With the expansion of the influence of the case, different rumors are circulating in the community involved primary reason, progress of the case, the identity of the mob, the mob fled in the direction of the case, the subsequent speculation, etc. The case from happening to solve only lasted three days, but the impact of events and the related rumors continued so far.Rumors generation is caused by many factors including the social environment, the media environment, civic literacy, information dissemination mechanisms, etc. At present, China is undergoing a period of social transformation, various social contradictions and social events emerge in an endless stream as well as the rumors always exist. Enormous destruction and social influence of rumor make it become the hot spot in the society and academic circles, rumors spreading is undergoing tremendous change in the new media environment in terms of the content of the rumor, the propagation speed and communication channels. New media is a breeding ground for rumors, and it is also the best position to eliminate rumors, the rumors spreading research in the new media environment has an important theoretical and practical significance.The rumors spread of Kunming fear violence incident is a typical case in the new media environment.In this paper, the first part is the introduction, that mainly discusses about the research background, significance and literature review. The second part is the text, mainly analyses the rumor spreading in the new media environment, which shows new characteristics, social influence, and the factors that may influence rumors spreading. The chapter four is the case analysis, the focus of this paper, that analyses the rumors of" fear of Kunming storm event".And at last, put forward some ideas and suggestions in terms of prevention and control of rumors.