From The Report Of "Fear Of Violent Incident In Kunming" Read Traditional Media And Inter-Active Media Propagation Mechanism Micro-Blog

Traditional media official Weibo account creation has become an inevitable choice for many media media functions extend and expand the influence of the media.Especially in emergencies reported in the traditional media and media microblogging through mutual cooperation, joint fusion reported way to play their spread, and form mutually complementary, mutually supportive interaction.This propagation mechanism is conducive to the development of real-time understanding of public opinion, the media targeted for agenda setting, in order to achieve healthy public opinion guidance to prevent and reduce the negative impact of unexpected events.I selected the evening of1March2014occurred in the Kunming Railway Station in fear of violence as an example, this event through traditional media and media microblogging different reports presented, trying to find strategies of traditional media and media reports linked micro-blog.This paper is divided into six parts.The first part focuses on the characteristics of unexpected events and traditional media reports on the Evolution of emergencies;The second part discusses the media microblogging highlight the advantages of the incident reports;The third, fourth part of the report analyzes specific characteristics of the process and reported in the "Kunming fear violence incident", the traditional media and media microblogging thereof, by comparing the difference between the two, to study in the report process, each play what kind of a role, there is a kind of relationship;The fifth study the interactive effects of specific mechanisms for traditional media and media microblogging formed in the report;The last part is a summary of this propagation mechanism showing deficiencies and propose corresponding solutions.