Rumour Propagation Under The Context Of Social Media

Rumour, as an abnormal form of public opinion(Chen Lidan), is the indispensablesupplement to information spreading. Especially lack of authoritative information, it canplay the part of "outlet" of extreme emotion. Media is message and every transformationof media vehicle can make the form and content of rumour change a lot, which started withword of mouth to practical application of mobile phone and even Internet interaction.While as a representative of social media, the rise of Social Network and Twitter helpbreathe new life in Rumour Broadcast.The observing and literature measures are adopted to investigate the rumour in earlyand refuting stage respectively. Based on serial data to support, the mode of virusspreading and media self-cleaning, which is distinguished from the stage of internet forum,is come out. The research on regular rumour spreading is for cognizing it better to resist thedisoperation of disinformation. Consequently, the purpose of all empirical research andanalysis-synthesis is rumour refuting and monitoring. In the new network community, weshould give full play to media self-cleaning, prefect the mechanism of self-cleaning andsupplemented by adequate monitoring to construct a harmonious and healthy environmentof the media.