Dress Culture TV Show "the Charm Of China" Strategy Research

Since2004, in the Hunan satellite TV "super singing girl" as the representative of the TVreality show has entered the high-speed development period, after ten years of development, thenumber of the reality show continues to expand the scale, form gradually rich subject matter. ATV reality show has become the most competitive areas for TV content of market competition;the provinces television began the introduction of foreign television programmers to enhance itsown competitiveness. With the copyright program has its mature program mode, commercialoperation in Chinese copyrighted programs on the market has made great economic benefits andsocial influence. But at the same time, the domestic original television is advantage in the samecompetition, factor in program mode not mature, homogenization of serious phenomenon, theratings is frustrated, the industry chain has not yet formed such as inland original televisionprograms in development dilemma. This embarrassing situation caused by the program itself alsohave problems affecting the media industry environment, so research on a original televisionprograms planning operation process, and sort out all kinds of problems in the face ismeaningful.In this paper, the application of marketing, planning, communication, sociology relatedtheory, using case analysis, comparative analysis, induction and deduction and other methods tostudy the original costume culture reality show, in the original TV show in the new pattern ofcommunication to meet the trend as the core, put forward new ideas about the original TVprogram planning operation.In the frame of the thesis, this paper is divided into six parts. The first part is theintroduction, the overall framework introduces research background, research significance,research methods and thesis; The second part belongs to the research object defines the types andbasic introduction by the research method of TV program classification system, and reviews thetypes of programs in the domestic and international development process, in order to make anoverall grasp of the object of study; The basic information and planning analysis of the third partintroduces the research object, the author from the three aspects of audience, market, describesthe mode of the research object planning innovation of program content settings, analyticalmethod and television programmers by case analysis; Three into the area fourth parts--the teamorganizing, funding sources, broadcast platform is often decided the TV program operation canbe an important factor in success, this part combined with the status of cooperative researchobjects on the review of the program operation mode; the fifth part is the author’s thinkingthrough analysis on the research object of deficiencies in planning operations being triggered,some common problems and even the same type of TV program, I hope that through this part ofthe analysis for the later shows some recommendations for making operation; the sixth part is the conclusion, and the problems and prospects of this research.