Research On Integrated Marketing Of Reality Show Under New Media Environment

The paper uses the theory of integrated marketing to carry on researches on the reality show of "I’m a singer", focusing on analyzing the production and marketing success. A reasonable blueprint is designed for the future development of "I’m a singer" by using the theory of integrated marketing and related theory of literature and art.Through the program targeting of "I’m a singer", the marketing strategy of "I’m a singer" is studied. The method of marketing and how to target audiences are analyzed using data and figures. Then the paper studies using of media to analyze the integrated marketing on the show. Finally the paper gives a blueprint for the brand value and marketing strategy of the reality show.