User’s Information Behavioranalysis Facing The Social Network Service

According to “the thirty-fourth of China Internet Development Statistics Report”shows that Internet have penetrated46.9%of China’s total population and wouldwitness an increase of1442users over the first half of2014.The total Internet usershave reached6.32billion, and furthermore, it climbed to1.1percent compared with ayear earlier. The instability growth of the intelligent phone that promoted thedevelopment of the mobile terminal applications. The Internet development target hasgradually come into being “in-depth” and revealed sufficiently his influence on user’slife style. In the meantime, with the popularization of networks, based on the reallyrealization of new social application SNS stands. And it has aroused massive users tocarry through the various kinds of social activities. In recent years, gradually beentaken and familiar with. Therefore, a great challenge will be faced to maintain thestable user dimensions and have a good grasp of user’s behavioral motive for themobile operators, which happens naturally to be another research focus of the thesis.Nevertheless, with the explosion of user application demands, social networkplatform is taking on a whole new look appear in front of users and promoting theoptimization of interpersonal social behavior. Simultaneously, it also has been muchinterest to set up user’s information behaviors among all research areas. In the mobileInternet domain, the article does many researches on its factors of affecting user’sinformation behaviors to establish SNS user value and build up the theoretical model,based on a comprehensive review of the literature. And five aspects of value-dimensions as a basis to respectively discuss the influencing factors of user’s valueconstruct and has introduced other variables so as to find influencing factors andprovide the long-term practice basis to pave the way for the below-depth study.In this paper, the study is divided into six parts through a theoretical andempirical combination of methods. The first chapter summarizes the researchbackground、 research method and its research innovation in this thesis. In themeantime, the paper reviewed relevant SNS user information behaviors domestic and overseas. The second chapter reviews academic theories and considering literature. Inthis section, firstly expounds the conceptual framework about social media and socialnetwork, and focused a significant part of its domestic and foreign developmentpresent situation. After it takes a detailed elaboration about the relations researchbetween customer value theory and SNS user behavior. At last, the goal is to form atheoretical basis and break-through for the further research. The third part is necessaryto construct a theoretical model from the user delivered value theory to designrelevant research variables. Through reading some documents, the related hypothesisvariables are put forward and explain the meaning of each relevant variable in thepaper. At last, the paper finally presents the main related assumptions of this model.According to the study objective, the fourth chapter is to design the questionnaire,which through sending questionnaires and collection methods. And by the reliabilityand validity of the measurement scale that analyzes the data if they matched for thefuture study needs. The fifth chapter is the core empirical research part of the wholearticle, and the data analysis primarily adopting the data descriptive statistical methodto have general user characteristics, and secondly using correlation analysis andregression analysis to verify the correctness of assumptions variables. Finally, byemphasizing the research variables to prove the value dimensions impact on userbehavior and get the revised model. The sixth is the concluding chapter in this paper,the part put forward some research orientation for the future aiming at the deficiencyof this study.