The Comparative Study Of Network News Titles And The Newspaper News Titles

The title is the eye of the news. Whether it is for the network news titles, or the newspaper news titles, the title is summarized and the concentration of the news facts. It is the crowning touch to the news. The discussion of news headlines is a lasting topic.With the popularity of computers and the Internet, the network has gradually become one of the main ways of public access to news. The strength of network news should not be underestimated. The popularization of Internet news makes the traditional news media represented by newspapers impacted greatly. Because there are some differences between the two media of the Internet and the newspaper, there are some differences in the title of network news and newspaper news. The news of the newspaper is flat, the headline and the news are in the same page,rather if the title is not reflected, the reader can get the information easily through reading the text of the news.But news on the internet is hierarchical, due to network media of the hypertext, all titles exist in one page, and news content to super links exist, only if the readers take interest in the news headlines can they click on the link to read the full text of the press. For the network news, the importance of news headlines is more prominent.In this paper, Taking People.com and People’s Daily as an Example to do a comparison study. The differences of news titles of the two media forms of the same system are analyzed.Differences in the news title of function, form, words and content from the network news headlines and news titles on newspapers were specific comparison, and analyzes the causes of the differences, and puts forward the new era news headline making some new requirements. In the new era, whether it is the title of the network news or the newspaper headlines, it is to carry out some innovations. News headlines in maintaining their independence and the attributes at the same time, through appropriate popularization, colloquial and buzzwords to increase affinity; through regular beauty of form and structure and eye-catching reading to enhance the artistic beauty.At the same time under the new era of network news standard questions and newspaper headlines are needed to improve the interest and the word creative. Also present news title problems need to be paid attention to in the production, on how to prevent the title does not match the pattern, slogan and vulgarization, and puts forward the suggestions.This paper also reflects on the problem of the title of the news, hoping to provide reference for the news practitioners in the production of news headlines, and standardize the use of news headlines..