Research On Shanghai Book Industry Exhibition

With the development of exhibition industry has become a new modern service trade industry, the Book Fairs also attracted more and more attention. The book fair, leads the development of urban culture and plays an important role in the cultural construction. As one of Asia’s three major Book Fairs, Shanghai Book Fair has certain significance. After more than ten years of accumulation and brand building, it has grown into a national important cultural event, become an important cultural brand and a nationwide reading activity.This paper is based on collecting many researches. Through practicing in organizers and interviewing the organizers’ leader, I obtained first-hand research data. In this paper, combined with the material, combs the previous life, and the transformation. By the number of readers, sales tax, the number of varieties, screenings, celebrities and the service for readers of initiatives sum up the development of shanghai Book Fair in eleven years. Summary of the Shanghai book fair features by different mode of operation, focusing on propaganda theme, and sales In comparison with the mainland representative book fairs( BIBF、Austral Reading Festival)、Asia representative book fairs( Hong Kong Book Fair、Taipei Book Fair),Then it is compared with the world’s largest, most influential book fair-- the Frankfurt International Book Fair to explore the significance to the Shanghai Book Fair. Shanghai book fair can bring economic, cultural, social value. The last is the concluding remarks. Through expanding the scope and improving the official website put forward suggestions on the future development.By studying we can get the following conclusions: Shanghai Book Fair has formed the government set up the stage, the social cooperation, market operation mode, using the high-end forum, children’s book Carnival and other brand as the basis, transition is performed by "books" to "reading". In eleven years, Shanghai Book Fair brought economic influence, cultural influence and social influence. Now it has been more and more deeply into the city of Shanghai. The future, organizers can think about expanding the scope and improving the official website. We hope that Shanghai Book Fair will be better and better.