The Research In The Development Proposals And Current Issue Of The Traditional Publication Reading In China

Reading is the basis for learning everything and an important way for people to have self-improvement and development. Reading not only bring spiritual relaxation but also cultural accumulation and improvement of self-cultivation, moreover, traditional publication reading is the beginning and the source of all reading. However, with the rapid popularization of digital publications in recent years, the traditional publication reading rate began to decline year by year, digital publication with its advantages occupy a space in the reading market easily, which leads to the survival and development of traditional publication suffers serious impact.The traditional publication is based on the paper as the carrier after printing copy issued in digital publications outside the published works, which can be divided into three categories- books, periodicals and newspapers. According to the recent five years’ data of national reading survey and content analysis, our country’s traditional publication reading rate has been decreased dramatically. The major factor of reducing traditional publication reading is that the first digital publication advantage to bring the impact of the digital publication by virtue of its powerful search function, convenient to carry, store a large amount of data and interactive sharing. Furthermore, the low carbon environmental protection way of reading and other advantages quickly occupied the market through reading, traditional publishing, low cost, heavy volume production in a long period which would lead less competitive advantage of digital publications in the market. However, the authority of ideology, safety and habits of the digital publication of traditional publication incomparable advantages. People show the development of thriving in the Eslite Bookstore and bookstore in the characteristics and traditional publication requirements, the traditional publications continue existing and developing. There are some suggestions to develop traditional publications such as improving the rate of large-scale exhibition further, carrying out reading activities and setting up relevant legislation and regulations. Also, providing guidance to aided schools and families.