| With the continuous improvement of living standards, people’s pursuit of beauty becomes more and more diversification. Nowadays many women are under tremendous pressure. in society, they are eager to release the body burden, to pursuit of the beauty of appearance and relax. Beauty and health plays a more and more important role in people’s daily life, it has become a part of an integral part of urban women’s life. It also gives the beauty industry great opportunities and broad prospects for development.Samun Lisa beauty club is the leading enterprise among the same industry, to “let more women to be beautiful, healthy and graceful” is their wish and mission..Never stop to explore and innovation,Samun Lisa pays great attention to international standards of professional service team and business philosophy in the process of enterprise management. However, it did not establish a set of complete and unified visual identification system that made the corporate brand not match their corporate image. The single corporate visual identity system of the headquarters of Samun Lisa, has been far from the demand of enterprise development, they need to establishment of a complete set of VI design system to demonstrate corporate unique personality, to attract and win more customers, to improve business visibility and reputation, and achieve sustainable development in the true sense, finally realizes the enterprise vision. Therefore, the reason for me to choose the VI system of Jiangxi branch of Samun Lisa beauty club to design for the subject, is to research and improvement on the base of the original VI,Samun Lisa Jiangxi branch beauty club vision recognition system.This paper is divided into four parts: the first chapter, mainly expounds the source of the subject, purpose and significance. The second chapter elaborates the related concepts of corporate image recognition system, the significance and the category, and the definition and function of visual identification system. The third chapter, mainly around the subject comes Samun Lisa beauty club do market research and preliminary analysis, to know the profile of Samun Lisa enterprise, to analyze shortcomings existences of the visual recognition system. The fourth chapter, to use the actual cases analysis for the design of visual identification of the Samun Lisa beauty club... |
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