Wood Rain Field Decoration Company's Development And Application Of Visual Identification System

Deepening development of the market economy, enterprise competition deeper to the competition of concept, innovation consciousness and ability, management policy and method also present diverse trends, with introduction of many foreign modern management concept and advanced competition skill, the domestic enterprises are also increasingly attach importance to product and its image. Therefore, designing, building and maintaining a good corporate image has become the most concerned problem. Establishing corporate identity system (CIS) is the inevitable choice to development and promoting influence. And Visual identification (VI) design which has the important meaning is the most spread and infection force, most likely to be accepted by the public in CI design. Based on Muyutian decoration co., LTD as a sample, this paper analysis the application and effect of VI in the enterprise development, and make a complete VI design, carry out exploratory research to the process of importing VI system, for taking the early targeted explore to enterprise’s CIS system construction, helping enterprises show advantage in the current competitive environment, and accelerating the development.