| Travel economize Wechat public Platform is one of the wechat platforms of "City Express", With benefits for the purpose of travel, providing tourist class information services to help readers find more favorable and more convenient way to travel, try to create a unique personalized custom tour line. She won the Best New Media in FY2014 Hangzhou newspaper group Double Ten selection. Use Travel economize, Users not only can get the latest travel information, but also can participate in interactive, make demands, custom precision of line. Travel economize and newspapers complement each other, based on the paper media at the same time, through the new media know well of the readers demands.At present, the wechat public platform has more than 80,000 fans, and in the revision in 2015, based on the travel economize,the City Express designed four tourism forum,published on Tuesday, Wednesday, Thursday and Friday,respectively include:experts recommend dialogue tourism circle, travel Destinations road book design, where to go on weekend and so on. No mesh around tourism benefits planning a series of public events and private custom designer line, including influential dream tours, customized tours Design:"With outdoor coach went to Jeju," even to walk celebration "," with famous essayist Xu xunlei together to open Taiwan humanities plus culinary journey "," Jose photographer Fu Yongjun went to Sri Lanka line photo tour "includes late good boys, Good girls go blind tours Okinawa, fully integrated newspaper resources, use circle marketing, planning a series custom tours based on wechat public platform, while through the wechat public platform to carry around Chinese New Year sale, travel photography open class series of activities. Try to explore its own custom models and exploration business model based on the traveling wechat public platform.As a public platform born just a year, it is impressive for the amount growing of the travel economize,with the same time,she faces many problems and challenges. While a series of activities expand the brand influence of travel economize, but little income,Tourism is a industries of the personal strength and resources-intensive, has less profitable. City Express faces great difficulties to earn money by the public platform of travel economize.This study seeks to explore the operation model of the wechat public platform travel economize in the new media environment, based on the second sale of the farewell message, set up its own information platform, through the public number incubator belonging Letters light travel products and explore the platform belonging to the press tour the new business model.In specific operational planning, the study based one the core philosophy of "create innovative tourism wechat public number in the new media environment ", according to four steps, and gradually establish public number of the operating mode. The first step is a market analysis of wechat public number of tourist economize, to explore the characteristics and mode of operation other competing categories of the traveling public numbers as a breakthrough and a reference. The second step is content design, drawn from March 16 to April 16 in a month to analyze samples of everything, a total of 30 pieces of content, the integrated use of interviews, content analysis and other research methods, trying to spread the impact of science communication effects "spreading body", "communication objects", "communication content skills" to analyze several aspects "travel benefits" of the overall operating strategy, and "travel economize" of impact assessment indicators will be explained. The third is operating a series of marketing programs currently, attempts to explore the travel economize of the profit model, development and operation of the recommendations put forward some feasible for the travel economize. Fourth, through data monitoring program for operators to conduct a feasibility analysis and dissemination of results analysis. On the basis of results of a targeted operational planning program. |
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