The Localization Of The Evolution And Development Of Chinese Survival Reality Show

Chinese survival reality show is the beginning of Chinese reality show.However, the development of Chinese survival reality show is not smooth. The2005draft class reality show success, but let the once brilliant survival realityshow the instant disappeared, and disappeared after10years. Until2013, theintroduction of Korean copyright Hunan TV production and broadcasting fieldsurvival reality show "daddy, where are we go", let the audience to see the longChinese survival reality show.What is the cause of the development of Chinese survival reality show sorough? This evolution has been how to reproduce the brilliant? Future developmenthow to do next? With this question, the author firstly analyzed the background andcarefully combed the development status of Chinese survival reality show,According to the different characteristics of different stages of development,analysis of the reasons for Chinese survival reality show silence.Secondly, the author analysis of narrative structure, cultural values and otheraspects of the evolution process in detail, find that Chinese survival reality showout of a single narrative mode in the narrative structure, conflict, suspense and richcharacters to show the diversification; experience in diverse audience, meet theaudience’s emotional needs and social needs, so that the audience a sense of selfidentification; through the traditional folk culture show, emotional heritage, spread positive energy to make the traditional Chinese cultural values graduallyestablished. In order to get a glimpse of Chinese survival reality show reproducethe glorious cause.On the development strategy of Chinese survival reality show, I think first ofall to strengthen the original power by creating an elite team, continuous reformand innovation; but also to enchance more prominent Chinese characteristics innarrative style, traditional emotional, the Chinese culture into the program content,to create Chinese cultural characteristics of the brand, strengthening the power ofculture to build China cultural soft power.Finally, the author think that the development of Chinese survival realityshow has just begun, in pay attention to creation based on the combination ofbrand communication and marketing, pay attention to brand building andmaintenance of commercial operation, in order to make Chinese survival realityshow became the medium of spreading the Chinese culture, enhance the culturalsoft power of the China.