The Research And Design Of Micro Letter Platform For Securities Company

With rapid development in economy, the Internet has gradually replaced the traditional marketing model, and chose WeChat securities trading services platform as the research object is mainly because compared with the traditional trading patterns, mobile Internet mode is not limited by time region, a powerful interactive function, the advantages of low cost has been gradually replace the traditional trading patterns, as now, and in the future, the securities industry strongly depend on the deal.As the securities industry of new business emerge in endlessly, more adaptable to the securities industry development, interface more friendly, using more convenient services software will be more well-received by not only securities firms, but also investors. This system is designed specifically for securities companies base on wechat platform, content includes not only the present securities companies involved in all kinds of business such as browsing, securities trading, financial management recommendations, comments, information consulting, fans of landing also provides statistical functions, the function is mainly based on statistical WeChat landing platform of individual investors, classification management for the client. Log in using the platform of the number of the total number of investors will increase the corresponding points, and then classified according to the different points for investors, integral high investors can enjoy a more professional, more targeted services. Within the specified period high accumulative integral investors may also enjoy the corresponding preferential policies, gift giving and senior one-to-one financial guidance, etc. This system login interface is simple and easy to use, the information updated in real time, targeted services to customers.This system log-in interface is simple, easy to use, information updates, targeted services to customers. This article tells the story of the use of Java and ORACLE database development process of wechat service platform system, the system involved in securities business has been basically achieved the basic process of such services, including good-looking (browse information, trading data, transaction), money (opening accounts reservation, financial product and characteristic service), fun (preferential, surrounding), etc., using the trading software through the wechat platform in the securities company to make an appointment to open a new account, shareholder after the personal information of the corresponding input management platform will be informed by news, form a reservation record, the staff of the securities company will contact with shareholders to check the information and prepare to open an account for customer in a short time after.if the customer has opened account, then they can browse all the information and menu on the platform, when a user wants to operate account, link to securities trading address provided by the company to complete. Administrators in the background management system can add, modify, delete all the customers records, also have rights to edit message and send the message to the customer.This system based on ORACLE database, Java, Linux, web logic development tools, has good expansibility and design to satisfy the customer and securities company.