The Research On Report Of "Weekly Quality Report"

In this research, Concerning the specific programming, some categories were set up to do some feature analysis about the content of the column and the pattern of the column respectively,concerning the topic, accuracy, the depth of reporting, the basic layout, the structure, the cohesion and the relation between sound and picture. On this basis, some promoting strategies were brought up for Weekly Quality Report.The research suggests that Weekly Quality Report payed attention to transmit the order from the government to the public,and was able to popularize common sense among people. The column delivered information about those features in daily consumption accurately. Each program were composed of title, introduction,main body adn conclusion, and keeps a complete structure. The separation of narrators helped to keep the narration in a resilient rhythm, relieving the fatigue of audience. Various cohesive devices were used to describe those terms. Meanwhile, there are some disadvantegs. The philosophy of reporting was slightly worn-out,still satying in the anti-counterfeit level and focusing too much on food security. The column worked in concert with those administrative departments while ignoring the cooperation from third party. Besides, the column should re-arrage the replay time. By the limitation of time, the hostess could not play an active role.To maintain the vitality, the column should appreciate the value of the pre-planning, make good arrangements of topics, reporting angles and overall edtion,make full use of the hostess, and make efforts to enhance co-ordination with the third parties like consumer’s association. In addition to these strategies, other TV media which are also engaged in the quality watchdog journalism could promote their reports by reporting from the information service angle and keep interaction with consumers.