Perceptions of quality in journalism and mass communication education: A Delphi study

The purpose of this study was to identify existing perceptions of quality about journalism and mass communications education, as held by three constituent groups: students, faculty members, and media practitioners. The study examined the differences that existed between the perceptions of the three groups and also sought to compare those perceptions to accreditation standards currently used by the national accrediting body which sanctions programs of journalism and mass communications education in the United States, the Accrediting Council for Journalism and Mass Communications Education.; The study used the Delphi research technique to collect data from the constituent groups regarding their perceptions of the characteristics that contribute to quality in this field. This methodology used multiple iterations, a panel of experts, and controlled feedback to collect information about the respondents' perceptions of quality and to facilitate congruence of the responses. The responses from the third iteration were considered representative of the participants' perceptions and opinions.; The results of this study suggest that members of the three groups share many of the same perceptions of the components that are needed to create a high quality program of journalism and mass communications education. The members of the three groups indicated that practical information and realistic skill training should be included in a high quality journalism and mass communications program. The responses also indicated that the participants highly valued faculty with practical experience who could provide information that would help prepare students for their future careers.; The responses from the total group, however, were not in agreement with all the guidelines of the national accrediting body. The data collected from the study suggested that the respondents' opinions differed from the ACEJMC's guidelines in the areas of curriculum and essential characteristics for faculty members.; Recommendations were made regarding revision of some of the ACEJMC guidelines. The recommended revisions include simplifying the guidelines regarding curriculum content and clarifying the guidelines which apply to the required characteristics of faculty members. The suggested revisions may assist the ACEJMC in establishing guidelines that more effectively guide institutions in the development of high quality programs in journalism and mass communications education.