Study On Lifestyle Journalism Of "New Weekly"(2012-2014)

Lifestyle Journalism is a kind of report form compared with "hard news", the current social and economic environment of China is in the highly development and rapidly changing stage, more and more people began to pay attention to the quality of life. They hope to learn to enjoy "the art of life". Lifestyle Journalism is not reported to breaking news as the main content, but pay more attention to daily life. With the Chinese emerging middle class pays more and more attention to the quality of life, Lifestyle Journalism can occupy a space for one person in the report of China media industry. Lifestyle Journalism of "New Weekly" though started earlier comparing with the same type of magazine, and there are still some problems in the report form and the theme selection. In addition, if the strengths of the "New Weekly" need to be emphasized, then we must carry on the upgrade and reform. This paper expounds the features of “New Weekly” Lifestyle Journalism through the research and analysis, and points out the existing problems, hen puts forward some measures and method from the angle of exploration s. Hoping "New Weekly" Lifestyle Journalism to enhance some inspiration and reference comparing with the same type of Journal competitiveness.This paper selects the magazine of the "New Weekly" as the target media from 2012 to2014.Through quantitative analysis and qualitative analysis, using large amounts of data to explore the deep-seated problems. Study of qualitative content research mainly from the main characteristics, problem analysis, development countermeasures and suggestions. The main feature of which is expounded from the service, guidance, the authority, problem analysis mainly by the direction of the main body of the topic, thematic composition, aiming at these problems and gives the development countermeasure and suggestion. At the same time, using individual cases, such as tourists, China empire waist.Through this paper, hoping "New Weekly" Lifestyle Journalism make more practical significance.