The Research Of New Media Environment Interactive Crisis Communication Mode

Since the end of last century with the rapid development of mobile communication technology and Internet technology, and new media represented by Internet and mobile phone and get fast development, the human into the new media era.Everywhere today, new media into the people’s life and production of new media use convenience, interactivity and carry the characteristics of filling the proximity to the media.The emergence and development of new media made every new media users become the publisher and disseminator of information, to satisfy the individualized information demand.Therefore, from the mode of transmission media everything as the crisis spread on the wings of the new media, the present stage society in transition and development period of crisis, the crisis spread as a double-edged sword, for the influence of crisis event played a vital role.Therefore, it is necessary to systematically study of new media crisis communication model and explore.This article is based on the theory of two-way interaction schramm and raza Mansfield "opinion leaders" theory in the new media interactive new interpersonal communication as the research focus of crisis communication, to extend new interpersonal communication in the network, combined with the new media crisis communication model, internal and external conditions, the theoretical basis of the model, the analysis on the composition of the elements is proposed two modes in the spread of the new media interactive crisis and spread of the two kinds of model of concept, characteristic and spread illustrates the relationship between the main body analysis.Combined with the actual case of the two kinds of case analysis, in order to help us to further comprehensive study and understand the interactive new media crisis communication model, for the future of new media to better cope with the crisis spread to provide reference, make the crisis spread to transfer crisis.