Social news is a very important news type which Xinmin Evening News and other newspapers value a lot. In recent years, traditional news type’s advantages in social news are eliminated by new media, especially by weibo. That is because new media has timeliness and no limits of capacity. But newspaper has fixed publication procedure and pages.Besides, new media is good at setting a theme, gathering people together to express their views freely. Thus public opinion forms.This graduation thesis focuses on Xinmin Evening News’s exploration in social news from 2009 to 2013. It talks about effective solutions in the way of case analysis and interviews adopted by traditional media to deal with challenge from new media. It aims to enlighten traditional media employee and help them to regain advantages in social news. |