The Study Of New Media Marketing Environment And Strategy Of Ningia Daily Newspaper Group

Enter since twenty-first Century, newspapers, radio, television and other three traditional media, new technology system in the new media such as Internet, mobile phone and, together to support our information life. New media rises rapidly to the unique advantage of the traditional media, especially newspapers has brought great impact of hitherto unknown. Traditional media, only constantly improve themselves, institutional reform and innovation, business and enhance core competitiveness, to actively respond to the challenge of new media.Ningxia daily newspaper group, as the earliest established, the most authoritative in the traditional media, has seen the threat of new media on their own. In this situation, Ning newspaper group will calm analysis of the marketing environment, play to their long history, the creation of news information advantages, increase advertising and issuing mode and channel, take the transformation and upgrading strategy, only to keep their advantage and new media integration, to remain invincible in competition in the industry.