The Research Of Network Video Bullet Screen

Bullet screen is point to a way of instant comments in the video, to a user and the platform and the spread between the user and the user interaction way of comment. Video plays a role as a kind of import.The earliest barrage culture originated in Japan, as Japan’s "otaku"(cartoon culture lovers). With 2008 domestic first play the episodic video sharing site "acfun" stunning appearance, video barrage in the domestic part of the great fire quickly caught on and in particular the youth groups, to this day, each big mainstream video sites such as best love in the also strengthen the function of barrage. With the traditional video sites post comments that type of comment, barrage presents many new characteristics, also attracted a lot of controversy. In this paper, through literature research method and content, in the traditional theory of communication and the mass games under the perspective of exploring the video barrage and the characteristics of communication attributes, and based on communication attribute of the barrage explores the barrage of peripheral culture- a youth subculture, through the analysis of the audience deduction subculture and the change tendency of the mainstream culture. This article also summarizes the application of barrage on the film and television, and in the aspect of vocabulary and copyright summarized the barrage of negative influence. This paper also mentions the barrage in the film industry and television preliminary application, showing the its in the new field of the development prospect and application, provides references for the further development of the barrage.