Research On Social Behavior Of Bullet Screen Users From The Perspective Of Interactive Ritual Chain

The continuous development of network technology has extended the function of media.Bullet screen,as the main function of virtual social interaction at present,has been expanding its social attributes,breaking the geographical factors and time factors needed in people’s real social interaction.As the function of bullet screen is gradually accepted and adapted by Internet users,mainstream video platforms also begin to broaden the field of bullet screen social interaction,resulting in the emergence of instant bullet screen social interaction function.Therefore,in addition to studying the social behaviors of users in traditional bullet screen videos,the author will also discuss the real-time interactive bullet screen socializing,looking for the operating mechanism and practical significance of bullet screen users in use.This thesis takes Collins’ interactive ritual chain as the theoretical basis,summarizes the current manifestation forms of bullet screen socializing through participatory observation and in-depth interview,summarizes the emotional states and needs of bullet screen users in social interaction,analyzes and finds the problems and limitations in the use of bullet screen socializing.And put forward reasonable suggestions for upgrading the social interaction function of the video platform in the future.The thesis is divided into five chapters.The first chapter introduces the research background,the basis of topic selection,and the research status at home and abroad.The second chapter summarizes the current forms of social interaction on video platforms through participatory observation,and defines them as ordinary social interaction and deep social interaction.The third chapter combines the four elements of the opening of the interactive ritual chain to analyze the interactive process of barrage one by one.Chapter four analyzes the social behaviors of bullet screen users on the basis of in-depth interviews.The fifth chapter is based on the analysis to find the current limitations of bullet screen social,analyze the reasons and give reasonable suggestions.Through the overall study,it is found that bullet social interaction relies on virtual social interaction in the network,which breaks the limitation of time and space.Bullet users can express their personal views freely and share their emotional state with others,thus obtaining the sense of belonging and morality within the group and maintaining the stability of the interaction ceremony.Although bullet-screen social networking provides a convenient social channel for network users,it also has some problems such as anonymity,imperfection of functions and poor sense of use.Therefore,this thesis proposes countermeasures for the video platform,such as optimizing the proportion of bullet screen interaction,actively guiding users to engage in social interaction of bullet screen,and delegating users’ autonomous social power,so as to promote social interaction of bullet screen to a benign track.