Analysis Of The Interactivity Of Bullet Screen

In the era of Internet,new media technologies are affecting people's media usage habits.As one of the essential features of new media technologies,“interactivity” has been increasingly mentioned.Bullet screen is a new type of media technology that represents “interactivity” in this era.The study of the interaction of Bullet screen can help people understand the nature of new media interacti vity better.This article explores the form and causes of the interaction of the Bullet screen,and then discusses the impact and implications of the Bullet screen's interactivity.The interaction of the Bullet screen is first manifested in its physical form.The differentiation of the Bullet screen bar and the commentary area affe cts the user's commentary and commentary content,and the interaction has been shown in the comparison of different user's behaviors and contents.In non-physical form,the Bullet screen's interactivity demonstrates itself in the ability of users to communicate across time and space,also,the character change between users and creators.The material characteristics of the Bullet screen video,its symbolic form,the environment in which user uses the Bullet screen,and the rapid flow of information in the Bullet screen are the direct causes of the interaction of Bullet screen,and the external grafting of interactivity is the fundamental cause of the interaction of Bullet screen.Media grafting enable the Bullet screen to have the interactive function which belongs to the text media.At the same time,the original media will show some functional changes,reflected in the reduction of viewing function and the improvement of interactive function.The interactivity of Bullet screen allows users to form a new sensory ratio,affecting the user's audiovisual habits,and ultimately change the user's thinking mode.The interactive nature of the Bullet screen make it possible to detonate user communication as the core issue of content creation,and make user's feedback much more important than before.Under the influence of the Bullet screen interaction which focusing on the sensational and emotional experience,it has become a new focus of content creation to trigger the emotional resonance of the user and enhances the sensory experience of the user.Bullet screen's interactivity gives people some inspirations.First of all,media grafting is not limited to Bullet screen video,but it can be extended to all media as a means to make interactive media uninteresting.The popularity of Bullet screen 's interactivity has promoted the functional revolution of media.The new type of inter-reactive media will become the mainstream in the future cultural market.