Problems And Solutions Of Financial Newspaper In The New Media Age

With the rapid development of China’s economy, all kinds of economic activities emerges along with the increasing participation of the general public in these activities, and in this process the general public’s demand of information expends day by day. In this information society, one who possesses more information will maintain an advantageous position and the initiative. Financial newspapers are conceived under such a background, but our domestic market has been captured by foreign mature international financial newspapers in its early days, and now it faces the great impact of new media. The future development of financial newspapers, in another way, its transformation towards rebirth, has always been a topic that the news media people care about.In this paper the current situation of financial newspapers will be discussed in the view of Media ecology, using the media environment theory to clarify the political, economic and social environment and internal environment of financial newspapers, and pointing out the problems of not enough news source, not profound enough content and stereotyped form throughout the financial newspapers, in the end drafting the future development for financial newspapers with the successful example of The Wall Street Journal and China Business Network.