Media Ecology. "first Financial Analysis

China Business Network Co. (CBN) was founded in July 2003 in Shanghai,China. CBN is the only professional financial and business information provider in China which covers a cross-media platform including TV channel, radio channel, newspaper, magazine and a research academy. In 2007, for the first time, the Development Research Center of China National Broadcast Administration conducted an in-depth research on financial media in China and issued a report that has claimed CBN to be worth 16.868 billion RMB (2.47 USD) and praised CBN as a good example for Chinese financial media.Applying the media ecological niche perspectives, this thesis aims to explore the status quo and characteristics of CBN, in an attempt to explain its success, and put forward some suggestions and inspirations to Chinese financial media as a whole.The thesis has five chapters. The first chapter makes an introduction of the topic and literatures. The second chapter sums up the status quo and characteristics of CBN with ecological media niche perspectives; The third chapter makes an analysis on the influence that media environment exerts on the ecological media niche of CBN; The fourth chapter analyzes the particular ecological media niche differentiation of CBN; To wind up, the final chapter offers some assessments and suggestions.