The Influence Of New Media Network Transmission To The University Image And Strategy Research Colleges And Universities

With the rapid development of network technology, the number of Internet users in our country has become the world’s first. And combined with new media and network transmission depth, breaking the original information propagation mode. New media network transmission of information, as an important group in society, colleges and universities have been involved in information flows. In recent years, the rapid development of new media network transmission of the information is more and more, affect the image of the possibility also gradually increased. A good image for colleges and universities is a huge wealth, can increase the social awareness of colleges and universities, increase the comprehensive competitive power. So, in the era of new media research colleges and universities how to deal with information about colleges and universities in the network transmission, to build the good image of colleges and universities, is of great significance, has become the new research field of management of universities in the new media era.At present, many scholars are studying the image building. But from the perspective of the literature of the author searched, most research is limited to the study of the theory of the image of colleges and universities, and new media network transmission method.it is insufficient. Therefore, this article from the new media environment of rapid development, based on network transmission bridge, analysis of colleges and universities now deal with relevant network information, the method of combining relevant impact of all kinds of network information for the image of popular case, and the lack of response, and then gives practical advice, image building is of great significance for colleges and universities. The innovation of this article is that popular theory combining with case analysis, put forward the constructive suggestion countermeasure, has more practical meaning.