The Visual Design Concept Of Google And Application Research

Design concept is a designer in the design process to establish design idea, design concept is decided at the beginning of design work in the design of cultural orientation, style of modelling, colour collocation of style characteristics.Any successful design requires the mature design concept and professional design process, Google company is doing very well in this respect, the Logo from the well-known search engine (Google search engine company Logo icon)\"metamorphosis\", to now, more and more users to use the company’s various products in every meticulous design, large amplitude to enhance the Google brand influence. Today is widely used in the mobile Internet technology, people more and more inseparable from the network, in the interaction with the network visual design has been gradually integrated into the daily life, the formation of digital technology in the field of visual design theory also caused wide affention, at the same time, it has deeply influence on the visual design. Internet users in the use of online product, also by the original selective comparing single situation quickly developed into many products, have their own outstanding characteristics, user selective a broader situation. In the nation’s search engine satisfaction survey, Google company can remain in the fierce competition for seven consecutive years ranked first, the contrast of the visible its products in the same products is very good. But up to now, from the Angle of the visual design idea influence on Google products and its wide application has not enough in-depth studied and discussed. This article mainly from the visual design concept of Google products, and to analyze its design concept in the product design, on the basis of the research design rule of form and color composition scheme of Google normative analysis, and visual design concept of Google in the application of some of its products, from its design concept of good experience, analysis the suitable for contemporary society some companies needed to design and develop uniform design concept, improve the user experience and enterprise image. Through this article research, to Google the visual design concept of the company and its product design have a deeper understanding and exploring, and hope that the excellent design concept is used in the design of the practice.