Research On Tencent Daliao Network Travel Channel Content Operations

One of the big three domestic Internet portal Tencent, in recent years in the field of local stations, with technology and user advantages and strong local newspaper group teamed up to create a "large" regional portal, the momentum of rapid development, some local stations have become the main source of local Internet users access to information. Before Tencent network business portal- Da Liao has been stationed in Liaoning, sina Liaoning and Phoenix station such as Sina Sina Place Phoenix Liaoning station. Da Liao although time is not long, but the development in the Liaoning region of the speed and market share can not be underestimated, especially the development of the travel channel has been formed, and Sina Liaoning travel channel as climate in Liaoning. As a regional portal site on the travel channel, Da Liao travel if you want to establish their own brand image, to the content operation to tourist resources as core, on the recommendation of the tourism resources of choice to seasonal occasion, seasonal grasp tourism resources, but also pay attention to the relevant nodes. In the title of the editor, the need to pay attention to key words extraction embodying the gist and the ability to attract users attention net. At the same time, to the depth of the active issues related to tourism, will the content of plough, reflects the professional portal website. In the production of fine columns on the seasonal characteristics, to grasp the tourism resources to promote, for the province of cultural landscape and tourism, to avoid the floating on the surface of the attractions listed, and should be carried out in depth interpretation of tourism resources, tourism events, establish a professional travel channel image. On the PC side and mobile phone news client content operations, according to the user’s reading habits, targeted to increase the amount of editing, browsing a certain. Da Liao tourism depends on its strong brand influence, and Liaoning province is rich in cultural and natural tourism resources, has strong competitiveness, as long as the content operation to control the region culture characteristic, is bound to become the province of a travel media.