Corporative Study On Media Management Between Tencent Daliao And Sina Liaoning

Tencent Daliao and Sina Liaoning doing very well at operating in Province Liaoning. Two sites faced with the same operating environment of the media, they have very active user groups, with strong influence and competitiveness.Tencent Daliao and Sina Liaoning in brand management with accurate positioning on the brand and maintain continuity common brand development,especially good at using the brand mark, keep the differentiation and to develop public welfare undertakings to maintain continuity of the brand development. At the same time, the two sites exist differences in integrated marketing and interactive marketing: Tecent Daliao pay attention to the local station, the linkage between the Sina Liaoning tend to help each other between its various products. Through the "Gain" management, they can promote Tencent Daliao and Sina Liaoning's brand construction.Tencent Daliao and Sina Liaoning in product localization in operation and management mode of "news + service" operating characteristic of the product; At the same time through the content is king, extension, carrier, change the way that the rules make the product standard of value diversification. Different channel set and management pattern of the difference between the two sites have differences. In collaboration with the depth of the print, can let more based on the local products.Tencent Daliao and Sina Liaoning in advertising business have three points in common: One is to expand the network marketing content; Second is the high clicks to attract customers, in order to retain users interaction; Three is the use of big data for targeting. There are also exist differences in advertising forms and business strategies: Sina Liaoning custom unique advertising, Tencent Daliao pay more attention to maximize the utility of media mix. Advertising operation need to set up the user network, enhance the user viscosity, thereby attracting investment advertisers.Tencent Daliao WeChat and Sina Liaoning Weibo have the superiorities of vast user, instant delivery, both the common features of rich content, combined with the present development situation of mobile internet, the operation of Daliao WeChat and Sina Liaoning Weibo in the information for efficiency, characteristics and the differences of three aspects of the control of the voice can be summarized as "dispersion and concentration", "development and private", "communication andfeedback". Tencent Daliao WeChat and Sina Liaoning Weibo should better take advantage of the mobile Internet, vigorously develop the integration of online.