Study On The Symbolic Interaction Of Anchors And Its Significance In "eating And Broadcasting" Program

Compared with the dilemma of traditional media,the development of new media is sparkling.The progress of network technology has expanded the network broadcast market,and the number of users has increased year by year.Content subdivision in vertical field makes live meal broadcast stand out from network broadcast.The "fire" of "eating and broadcasting" originated in South Korea.Later,Chinese netizens reposted the video clip of "eating and broadcasting" of South Korea to domestic video website.This live broadcast activity was gradually known by the domestic public and developed rapidly in China.According to the current research results,scholars have begun to have some studies on the popular causes,communication process,content production and other aspects of "eating and broadcasting" programs,but the number is not large.The analysis from the Angle of symbolic interactionism is few and far between.This paper takes the rise and development of "eating and broadcasting" programs in China as the background,based on the theory of symbolic interaction,and USES the observation method to discuss the interaction and significance of anchors in "eating and broadcasting" programs in China.On the theory of symbolic interaction when it comes to communication,the cause of "eat and broadcast" interaction of the host "personal subjective understanding",on the basis of feedback to the host using the symbolic interaction behavior,self construction,analysis,research "broadcast" shows the host interaction meaning construction of mechanism of formation,and the impact of deviant behavior."Eat and broadcast" program has developed rapidly since it was introduced into China.According to the symbolic characteristics of the image of anchors,"eat broadcast" program can be classified into four main categories.The interaction in the program of "eating and broadcasting" is the process of mutual communication between the anchor and the audience.In this process,both the anchor and the audience are important character symbols.The anchor outputs information to the audience through verbal or non-verbal symbols.Anchors and audiences interact in a specific network context of "eating and broadcasting".The network media,as an intermediary,changes the perception and significance of the audience,making it different from the real scene in freshness and reasons for receiving information."Eat and broadcast" the host in the process of symbolic interaction,using language symbols and non-linguistic symbols symbol dissemination and the shows,in the process of constructing the self-image,use all kinds of symbols tools,form is different from the other network characteristics of the live image,and in the interaction with the audience,receiving the audience's feedback,formation,development and continuously adjust the self-image.Anchors use symbols to interact in live broadcast and gradually generate the interactive meaningmechanism of the program,that is,the psychological mechanism of self-display and emotional expression,the social mechanism with entertainment function and meeting the needs of the audience and all aspects of the society,and the key mechanism with economic function and realizing the realization of interests.However,due to the different social experience of each anchor,they have different ability to understand and use symbols.Therefore,in the process of interaction,anchors also have behaviors of vulgar behavior,red line and edge crossing,misconceptions spreading and other misbehaviors of communication,which have brought a certain negative impact on the audience and the society.On the research methods,this paper deals with "eat sowing" program of symbolic interaction of related research,the combination of nowadays popularity "eat and broadcast" the specific case of the host,using case analysis,literature research,in the form of function analysis,semiotic analysis and in-depth discussion of the theory with practice,not only to strengthen the innovation research of the symbolic interaction theory,also extends the "broadcast" shows the depth of the topic research.