The Positive Institution Frame Of The Mainstream Media Microblogging

General Secretary Xi Jinping first proposed the concept of “New Mainstream Media” in his “8·18” speech,which also showed the clear way to us fellows in the field of media. The Shanghai Media Group answered the call in the first batch. It created the news website,“The Paper.cn”. The birth and the growth of “The Paper.cn” has a deep signet of New Mainstream Media. Whereas, how can the Mainstream Media Microblog gain strong power, communication power and public credibility? Guiding the audience is necessary, especially the guidance of public opinions.In this general background,this research mainly think about the question of “How the Mainstream Media Microblog positively guide the public opinions?” At the same time,this research is also trying to draw a Positive Institution Frame of Mainstream Media Microblog in our country,and to analyze the factors in it,which is aiming at providing reliable references for Mainstream Media Microblog, to work well at advertising the Socialism Core Values and fighting for the platform of public opinions’ guidance,in which process the regular pattern of Internet Communication is well used.Start from Chapter 2, it has arranged the development and characteristics in our country in detail,and generalized the present situation of Mainstream Media Microblog in our country,and synthesized out of all of the journal,thesis,the meeting set and so on,in data base. At last,it observed the present situation of Media Microblog in Sina Microblog,and analyzed the characteristics of its audience,all of which is on purpose to get knowledge of the people in the frame.Chapter 3 focused to the theory of Positive Psychology,has made a clear introduction of how the theory born and grow up.And also,this chapter introduced the concept of Positive Psychology Character,Positive Emotion and Positive Institution clearly.Simultaneously,it told what the Positive Affective Broaden-and-build Model is,which laid the theory foundation of analyzing the communication effects in audience. Finally,this chapter inleaded the concept of Comfort and the Comfort Theory in Psychology field,expounded the inner compatibilities in measuring Comfort and Positive Institution Frame. Finally,testing the credibility and the validity.Chapter 4, Research Design, has made many expounds of the backgrounds, purposes,meanings,methods,and the sample data’s choices,collections, measures, statistics,analyses.Chapter 5 is the stage of data counting and analyzing. Observing the content and the level of Positive Institution Frame in the Mainstream Media Microblog “Paper News”. And tried to analyze the factors in it, and how deep they effect. At last, presenting public opinion guidances according to the data and the analysis.Finally, from the research, we can see that the level of Positive Institution Frame in the Mainstream Media Microblog in our country is high,and the public has a high level of Media Comfort. The research proved that Positive Institution does have influence on individuals, and the Frame can bring more positive affectives and emotions. At the same time, this process proved another process, the Positive emotions trigger upward emotional well-being, which laid a stronger foundation of building public’s positive affectives. Besides, research also discovered that the level of Media Comfort in the public is highly related to whether the inner psychological can be satisfied. And the choice of media contents also has deep influence on positive and negative emotions. Thus, in the process of opinion guidance in future, the Mainstream Media Microblog in our country should pay more attention to guide the Opinion Leaders, and so should they build together to be stronger to guide the mainstream consciousness, improving the level of the Media Comfort and the Positive Institution Frame, building positive affectives all around the society, making everyone to be the brunt in building “Chinese Dream”.