The Research Of Microblog Rumor-refuting Of The Mainstream Media-based On The Text Analysis Perspective

The social media, such as Sina Microblog, provide a new media for people to speak, to interact and to communicate freely. The powerful information dissemination function of the Microblog also provides a good soil to breed and spread the rumors, so the Microblog become the hardest-hit areas where rumors generate frequently. Microblog rumor is a form of the rumor in the new media environment, and because of its unique transmission features, the negative social impact is expanding and it's hard to control in Microblog rumors communication process. The mainstream media is the "Gatekeeper" of information and the guider of public opinion. But the traditional mainstream media meets with challenges in agenda setting and public opinion guide in the new media environment. In the context of media convergence, it is of great significance to study how to bring advantages of the mainstream media into full play and improve the ability of mainstream media in refuting rumors, which is important to construct a healthy Internet public opinion and strengthen the credibility and authority of the mainstream media.The paper sums up the theory comprehensively, showing general research situation of Microblog rumors and network rumors in the domestic and overseas.Through text analysis, the paper minutely analysis the performance of the mainstream media in refuting Microblog rumors and study the release form of the information of refuting Microblog rumors, text type, content characteristics, language strategy and the spread of the information of refuting Microblog rumors. Then, the paper evaluates the performance and analyzes the problems of the mainstream media in the process of refuting Microblog rumors. Finally, the paper puts forward policy Suggestions to improve the mainstream media in refuting Microblog rumors and expect to offer reference for the rumors governance, public opinion guidance and health network environment construction.