Telecom CRM System Business Intelligence Analysis

Customer relationship management system is a management system designed to improve customer and business relationships, the implementation of enterprise marketing, service and technical support and other customer-related fields. By selling to businesses, planning, professional customer service and other departments to provide accurate, comprehensive, personalized customer data words, and strengthen after-sales tracking service, information analysis capabilities to enable enterprises front sector can establish and maintain collaboration with customers or partners good relationship between. Enabling enterprises to provide more convenient and efficient, high quality service, increase customer satisfaction. Customer relationship management is the core concept of " customer-centric ", but the application of the current situation, most of the customer relationship management system just stay in the "customer-centric activity " level, and do not realize the true sense the " customer-centric. " Moreover, with the continuous development of enterprise information, CRM systems must be integrated, unified management of enterprise customers a comprehensive resource with a variety of applications within the enterprise. Since I have engaged in the communications industry, so I focused on the business intelligence communications companies on the basis of further expansion of CRM and researchIn this paper, theoretical and technical business intelligence, considering the characteristics of enterprise business communications and IT environment, to build a comprehensive CRM system. By business intelligence in storage technology and analytical techniques as a support, so that customer relationship management system has the ability to generate customer knowledge. Customer intelligence business intelligence and customer relationship management combined to produce and promote the concept of customer relationship management to further deepen and develop the enterprise can truly achieve customer data, customer knowledge-driven, customer-oriented management style fully implement the " customer-centric " thinking. In a lot of customer master data, based on a centralized resource for comprehensive customer management, help companies build customer 360° view, which can prolong the life cycle of our customers, potential customers digging deeper to enhance customer value is of great significance...