Research On Micro-blog Culture In The Perspective Of Mass Communication

This thesis analyzes the vast Micro-blog culture phenomenon mainly from the selection of the Mass Communication as the theoretical basis, Sina Micro-blog is the research sample.Micro-blog, similar to American Twitter. It is a platform for sharing, spreading and accessing information; based on the relationship between internet users. In only 140 words,users can use computers and other mobile clients to announce information, integrating different media, such as emotion, pictures, audio or video, long Micro-blog, etc.; for instant sharing and interaction. In China, Micro-blog refers to a social networking service released by large portals, like Sina, Tencent, NetEase, Sohu, etc.The emergence of Micro-blog overthrew the original path information and interpersonal interaction took to spread, and changed both the way of life and communication. Based on its media features of open, equality and pluralistic, Micro-blog opened a new “public opinion field” and rebuilt modern society’s form and order. The rise of Micro-blog declares the coming of We Media.Micro-blog culture is a new mass media culture affiliated with cyberculture that is based on the development of digital technology and the rise of the new media; i.e.information sharing and interacting through the platform of Micro-blog; and then having an influence on human beings’ life style and cognitive style. As the representative of the new media, having a combination of both traditional media, and modern communication technologies, Micro-blog built a poetic bridge between technology and humanity.Micro-blog culture is not micro at power but only form. In this thesis, the writer tried to analyze the vast Micro-blog culture meticulously. Firstly, from the aspect of time mood and technology background, the writer analyzed the rise and development of Micro-blog;specialized the mechanism of transmission; and analyzed the propagation behavior in Micro-blog platform. Secondly, the writer classified Micro-blog communication subjects and functions; analyzed Micro-blog writing text; and further demonstrated the cultural characteristics Micro-blog carries. Thirdly, the writer analyzed the Micro-blog construction of media culture; and its social function and significance. At the end, the writer thought about the Micro-blog culture phenomenon; discussed the public Micro-blog culture; andreflected its transmission limitation. Also, the writer looked forward to good Micro-blog public ecology; prospected the technological future; and hoped to induce readers to think:how to integrate with the world in a more real and rational way, and better participate in this era, with the help of media and clearing the transmission and information.