Evaluation And Optimized Design Of DIY Website

With the development of network technology and individualized demand, e-commerce sites are on custom development.2008, when the Kadang website introducecustomization marketing model into China for the first time, the amazing development situation got the attention ofmany e-commerce’s companies.This year, the famous Taobao websiteadd new customized marketing sector.when the amount of business transaction isincreasing, it also shows a lot of shortness at the same time, how to overcome the shortness of custom network marketing website, exert its advantages, is a question of website operators need to be addressed and thinking.Through the survey of custom classes e-commerce sites at home and abroad, found the custom e-commerce sites is still in its infancy, operation still exist some problems.Therefore, we need to evaluate the custom class web site and analysis, find out reasons, guide the custom class web site construction and operation.First of all, based on the analysis and summary of research at home and abroad, combining the reality of our custom e-commerce,introducing the significance of this study, to build evaluation index of custom e-commerce sites, including custom experience, suppleness of operation, prices of product, properties of product, qualityof product, variety of product, quality of service, sales promotion, popularityof website and so on. Designed questionnairefor selecting indicators, and through the mail to collect data, to obtain the data by using SPSS software for data analysis, the validity of the test data is better and high reliability.Then, on the basis of establishing the evaluation index system, select custom well-known e-commerce sites at home and abroad, using data envelopment model makes an empirical analysis on its operating efficiency, calculates the impact site management of the weight of each index, get the main factors affecting the development of web sites, and each website where to invest there is insufficient, make its operating efficiency is not high.And through the management efficiency of the method of shadow price adjustment of website expenses, make it to the least amount of inputs to enhance website popularity.Finally, according to the evaluation results, draw lessons from excellent aspects of existing web site, to guide the design of a custom class e-commerce sites.The key planning and implementation the biggest influence factors of e-commerce sites, the quality of service, sales promotion,feeling of custom. The quality of service control includingquality of pre-sale, sale and after-sale. Sales operation programs including promotion and customer hierarchy. About feeling of custom, after the user to select the size of the customized products, material, click start, into the DIY online software interface design, the design is finished, click save or order, complete the ordering goods. And functionality and performance of the site for black box testing, the result shows well.