The Design And Implementation Of Web-based Website Data Analysis Software (wysistat)

With the development of Internet, online marketing has become an important part of marketing adopted by more enterprises. A professional website data analysis software plays a very important role in devising an online marketing strategy with strong specific aim.In this paper, special web-based software used for the statistics and analysis of website data, is designed.The software, adopting classic B/S structure, after the statistics and analysis of website data cared by customers, mines the law behind data and underlying information, and displays the analysis results in forms of graphics and tables, etc.In accordance with the factory pattern of object-oriented programming ideas, the system creates the object classes according to the function modules to be implemented, and designs the core class diagram.When needing to draw a WysiData abstract class, the need to draw pie charts, histograms and line charts, the abstract class of WysiData is called to automatically generate classes of corresponding charts and draw graphics. The system, adopting PHP5 as the main programming tool and realizing the tag technology by writing JavaScript code, adds website traffic statistics codes in the form of tags into all pages needing to be summarized by customers. The system ultimately realizes such functions as website traffic statistic analysis and website navigation, some special functions like user access behavior analysis and user sales purchasing scenario research, and such optional function as investment return analysis and cell phone website analysis.