China News Award New Characteristic Of Personage’s Communication

Personage’s communication in China’s news propaganda history occupies an importantposition. Once the character communication of the spread of typical figures such as QiuShaoyun, Zhang Haidi, Kong Fansen and other image to win support among the people, theirstories and ideas inspired a generation of people.After entering the new millennium, personage’s communication with the change of societyand media research, the development of journalism, also had the new change. The authorchose2002to2011" China News Award" character communication as the research text,analyse the new characteristic of personage’s communication.In writing,2002－2011years" China News Award" character communication and typicalcharacter selection has changed, typical characters no longer as great as a hero, also morediverse, covering more of the occupation and serving people, including orphans, volunteers,students, elderly, cadre, doctors, scientists, farmers and so on. In the writing idea also breaksthrough the inherent thinking. In writing, the new audio-visual concept involved the charactercommunication writing, let its produce" lens" way of writing and" portrait " type of writing.In the news, character communication effectiveness with the social hot spot withenhanced, novelty with the change of concept of news report and increase. The amount ofinformation, because journalists have tried to express the character’s personality, the amountof information also is in increase.After entering the new millennium, the rapid development of the Internet," the ChinaNews Award" character communication with network communication as the second time ".Network" two communication" of personage’s communication is not only a simple reprint,also by changing the title, contents, rich media reports on2002－2011years" China NewsAward" character communication content adaptation. Network" two communication"character communication of personage’s communication development has stimulative effect.They are different, a large amount of information, dissemination of a wide range of characters,makes the communication value has further play.In general, people have been in communication with the times change, but also reflects thesince2002Chinese society is pluralistic, reform gradually thorough.