| Video website constantly faced with endless challenges and difficulties since birth. As a product of the new media, the video site has been in a replacement. Facing a difficult situation, the video site operators actively respond. However, lack of ability to solve problems, Video site are treading on eggs. In this adverse environment for development, the video site formed what kind of mode of transmission? Video site operators how to deal with these problems?Now Industry convergence has been the development trend of video sites. Video site began with related industry joined forces to form a new pattern of cooperation. Meanwhile, in order to deal with the competition of traditional TV media, the video site is also positive transformation into comprehensive and integrated platform.In this context, the core of the video websites has changed from "content is the king" to "platform is the king", and a new communication mode formed. The new mode relies on high-quality content to keep users, and erected a bridge of communication with the users, through interactive experience, the terminal and personalized push. Finally, it spread content through social media.Simultaneously we need to rethink the development of video websites:First, video web content development and brand building are affected by vulgar content. Second, the video site "box" has been next frame processing, channel development path is cut off; Third, the "burn" mode will continue, not only to deepen the single profit model in this predicament, but also lead to the proliferation of advertising results.To solve these problems, the video site should establish product awareness and brand Pioneer temperament, to meet the emotional needs of users. In addition video sites can cooperate with the film and television industry and the entertainment industry to innovate Internet entertainment mode. Finally the video site can rich profit channels by development of derivative products and payment models. |
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