The New Policy Affects The Development Direction Of Domestic Video Websites

Began in 2014,the state introduced a series of measures to standardize the order of the domestic film and television industry development,the traditional television has enormous influence on the industry,but also spread to video web sites.In response to the national policy,to guarantee the sustainable development,the video website to take a series of measures.Video site purpose of this article is in under the influence of various policy measures taken,and the problems arising from the development put forward effective solutions,at the same time offer advice on the future development of video website road.The implementation of the new policy to make the development of the domestic video sites more diversified.First,make its cooperation with star on channel not only confined to the one-way network rights to buy;Second,make the video website of cooperation with foreign film and television company is no longer a simple copyright trade,both sides of joint production and research and development trend of more clear;Third,make the domestic video sites of increased competition at the same time,increasing the ability of independent innovation research and development.After growing video website,rebuild market rules,a seller's market into a buyer's market,sharply video site has a lot to make homemade drama.At present,network drama has total and TV prime-time programming capacity.In recent years,foreign film and television popular in China,make the video website hits frequently.But as the policy issued and foreign film and television company cooperation with Chinese video web site a new change.Foreign film and television companies to cooperate with Chinese video web site,before cooperation pattern is not just limited to simple the copyright trade,but a deep and comprehensive cooperation,the two sides to form a team,carry out joint production or research and development.As foreign variety show video website in China,the domestic each big TV rushed to buy the copyright,but a paper makes,this phenomenon is a sharp cooling,the video website gradually reduce network copyright purchase,begin to innovate new program forms,rich content,gradually improve own ability.