The Research Of SNS Website's Development Situation, Problems And Optimized Strategy In China

All known as Social Networking Services, SNS is the social networking service.In 2003, SNS websites rise in the U.S., just a few years it has swept the world, sought after by many Internet users. Facebook is the most famous American SNS website, as of the end of 2010,its registered users has exceeded 500 million. In China, SNS websites experienced slow growth after the initial, since 2008, with the development and expansion of xiaonei.com (later named the renren.com), and kaixin001.com, SNS market in China quickly became hot, and set off a wave of SNS.With the number of users in China SNS website snowballing accumulation and expansion, SNS applications are gradually moving towards popular websites, the value of its platform is obvious. SNS website not only enriches the content the of network applications and network media, but also makes the further diversification of the pattern of network communication and complicated, and it has brought new influences to social progress and cultural development. Thus, to face of such a large user base and such a wide social impact, we need to study and analyze the SNS website. This is not only good for the SNS website to serve a wide range audience and achieve maximum value with a definite progress, but also to safeguard and promote the healthy development of the Internet in China.In this paper, the SNS site in China as the research object, from the concept and components of SNS, elaborates the development stages and current situation of SNS website, and then from the view of communication point to explain of a SNS website, including the communication mode, communication content, communicator characteristics, the characteristics of the media, communication motivation, communication context, communication functions, communication effectiveness and impact of SNS website. Based on these theoretical analysis, interviews, and a number of authoritative data, this paper summarize the overview of the advantages and the reasons for popularity of SNS website in China. Of course, behind the hot phenomenon of SNS website, there are still some problems can not be ignored, which seriously hampered the development and progress of SNS website in China. Through the research and analysis of advantages and problems of SNS website, this article attempts made some constructive suggestions to improve the SNS website, as well as prospects for the future development of the directions and trends of SNS website. Hope for making some contribution to the rapid and stable progress and development of SNS website in China.