The Design And Implementation Of Marketing Simulation Teaching System For Bayingol Vocational And Technical College

Due to the rapid development of modern science and technology, the knowledge and education is getting more and more attention. Requirements for education is more and more high, the traditional teaching model theory has gradually been abandoned, replaced by a combination of practical and theoretical education model. This is particularly evident in the marketing professional, and the original marketing student teaching model can’t meet the requirements for the practice, it has been unable to meet the needs of current social development, so Bayan college urgent need for a marketing simulation teaching system to help solve this problem, so as to enhance the quality of teaching.The marketing simulation teaching system refers to the actual teaching situation of Bayin school, drawing technical methods used in the design by similar systems to determine the technical architecture of the system. First, the system adopts current very popular B/S architecture, and uses model-view-control model for the design, and in the design process, it also uses the J2EE architecture and struts and hibernate to design. The system uses more popular SQL SERVER 2012 as its database.The marketing simulation teaching system achieves the core business:basic data management, parameter setting, market operation, market statistics, score management, permission management. The underlying data management module includes classroom management, market data management, production data management. Parameter setting module achieves market parameter setting, production parameters, operating parameters setting; market operation achieves operation management, enterprise management, product management, market analysis, marketing strategy. Market Statistics includes competitive market information statistics, statistical information outside the enterprise, companies run the message statistics. Rating management includes assessment scores, scores query. Permission management includes user group management and user management.We hope that through this marketing simulation teaching system, we are able to really solve the students’ marketing practice requirements, improve students’ deep understanding of marketing and understanding. At the meantime, make further level of marketing teaching in Bayin school, and make it became the market leader in the marketing of professional institutions.