The Design And Implementation Of Internet Marketing Skills Training System For Vocational Colleges

E-commerce is a business activities with information technology in the environment of economic and technological development. To encourage and train more personnel in e-commerce, many universities and vocational institutions have set up a special e-commerce and related professional conduct professional training and mentoring of students, more and more employers are focusing on recruiting for e-commerce and network office proficient technical talent. Through the investigation and analysis, the college decided to develop a robust internet marketing skills training system to help students master the practical operation of e-commerce-related skills, and adapt to industry e-commerce job requirements.The internet marketing skills training system for vocational colleges is developed in this context. The mainly used the B/S network structure model, object-oriented design methods and the current advanced Spring+ Struts+ Hibernate architecture to design, and based on J2EE architecture, it used the Java programming language and demand analysis uses UML modeling language, background uses a relational database SQL SERVER 2012 to make overall design, which guaranteed the security and stability of the system’s functional data.The system includes business background management system, the judges and the game front desk management, each business also includes many sub-functions, able to simulate online shopping, sales and other services. Specifically, the system can complete merchandise management, back order management, user management, store management and other background functions, as well as game management, judges and judges score points management functions, and registration and competition front desk management function. Students can purchase merchandise through the implementation of this system, shopping cart management, payment management, distribution management, online counseling evaluation and coupons, buy buyers management operations and management, you can also practice merchandise and store management, shop fitting, buy publishing, distribution and payment management, promotional activities and other sellers management operations.The development and use of the system can help students better grasp online store marketing tool and operation, master sales techniques and promotional tools online store, enhance the experience and knowledge of e-commerce experience. Through this system’s skills training, students are better able to adapt to the current status of e-commerce in the industry and promote the future development of the individual. At the same time, research and development of the system, play a good role in promoting the development of Bayan College and local information platform.