The Study On The Transition Of TP Press From Traditional To Digital Publishing

In the 21st century, with the continuous improvement of the computer technology and the Internet application level, the world is heading for the digital age. Digital publication presents a thriving meteorological, digital publication readership accelerated growth trend, the digital is has become a main trend in the development of the publishing industry. At the same time, the development of digital publishing industry in China is also very rapidly, the industrial chain system is increasingly perfect. In the change, the strength of the traditional publishing status fundamentally shaken, the cake of the book market is becoming more and more small,the publishing industry for existence will be more competitive, their strategic transformation is imperative.As a traditional paper publishing house located in the southwest,TP press’s publishing has been in trouble under the tide of digitalization, its existing publications have development bottleneck. The current strategy of TP press has clearly not adapt to the development of enterprises, it Faced with the challenges and opportunities of a strategic transformation. For TP press,from traditional publishing to digital publishing is necessarily.This paper has seven chapters. The first chapter mainly explains the relevant theories and research status at home and abroad; the second chapter mainly has carried on the simple introduction based on the status quo of TP press and its digital publishing; The third chapter has carried on the detailed analysis on the politics, economy, culture, technology and market environment of the digital transformation of TP press; Chapter four main analyzed the characteristics of developmenting digital publishing in China, its development trend,product type and profit model; in the fifth chapter, we mainly analyzed the issues related to the understanding of digital publishing, profit model, talent, capital, copyright of TP press; in chapter six, we aimed at these problems, put forward its own targeted Suggestions and countermeasures, and pointed out a suitable for digital publishing development path of TP press; the seventh chapter is the conclusion of the full paper, and at the same time,we analyzed the future of the transformation For TP press from traditional to digital publishing.