Path Of Development Of Participatory Culture Of TV Investigative Program

Investigative reports always led the way on deeply concerned about the social issues and exposing the sharp social contradictions. It is like a "social microcosm map" recording of social change that reflects the environmental monitoring and warning role of the mass media. Investigative reports has a pivotal role in the healthy development of society. But the development of the investigative program was not successful in the real environment.In the era of traditional media, the media contact behavior of the audience is mainly to get information and understand the world. However, when new media turned out the audience crossed the divide between consumption and content creation that they can participate in the communication or create a large number of fresh content. d.a species interactions, focusing on the creation and sharing of participatory culture emerged and flourished. Focusing on the creation and sharing of participatory culture came into being and flourish.Active participation of audience of news production and dissemination be of highly improved and infiltrated all aspects of the news media. At the same time, the audience has higher expectation for TV investigative program that the development of investigative program be under attack. In the program’s development strategy,media workers can not neglect that TV investigative program must conform to the media and cultural changes to make timely adjustments. And make full use of audience participation changed the traditional TV investigative programs’ production and broadcast mode.This is not only a measure to deal with the new audience expectations and requirements, but also the pursuit of development.At present, there is no explicitly study that combines the participatory culture and investigative programs.This thesis can do some work. Be with interdisciplinary research ideas and a variety of research methods that break through the limitations of qualitative research combining with quantitative methods to study. According to national circumstances and learn from foreign and Taiwan advanced initiatives in the field of investigative reports that make efforts to solve how actively to integrate participatory culture and seek to develop again.This article will be first reveal investigative program as an important program to play the role of monitoring and warning and be of special significance in the social transformation. Then combined with the current situation and the multiple data describing the gradually declining survival status of investigative program. On the third, describing the connotations of participatory cultural and summarizing the existing mode of audience participation in the news production and dissemination. Through questionnaire to get a glimpse of audience new psychological expectations and provide the basis and inspiration for future research on development strategy. At the last, With “investigative journalism”as an example to think about how to deal with the participatory culture and put forward specific strategies.This paper will not only provide breakthrough revelation of investigative program,but also conducive to think about how to stimulate the sense of participation and public awareness so as to enhance the audience’s citizenship.