The Convergence Of Chinese Traditional Newspaper Industry And The Mobile Internet

Rapid development in recent years, the mobile Internet, mobile terminal of popularization, our work, life is changing rapidly.Wireless technology brings us great convenience, telecommuting, instant video calls, anytime, anywhere to read is no longer a dream. But at the same time, the mobile Internet media also have a long history of traditional newspapers bring huge impact.In today’s rapid development of science and technology, in all kinds of new media arises at the historic moment of the mobile Internet era, the newspaper has arrived in the critical juncture of life and death. Whether transformation to embrace mobile Internet, how to transform the become a hot topic in the industry and the academic discussion."Paper News" as our country’s largest newspaper group, Shanghai newspaper group one of the new media projects, in the old and new media is of great value to explore the mobile war.This paper mainly divided into five chapters. The first chapter is introduction; The second chapter mainly analyzes the traditional newspaper industry and the present situation of the mobile Internet fusion; The third chapter mainly discusses the Shanghai media group’s "surging news", carries on the analysis, summarizes the advantages and disadvantages; The fourth chapter analyzes the traditional newspaper industry and the problems and reasons in the process of the mobile Internet fusion; The fifth chapter mainly put forward for the fusion of traditional Chinese newspaper mobile Internet several possible paths.In this paper, using literature analysis, case analysis two main methods, in the case study and using the content analysis and text analysis method and interview method. In the research on Chinese and foreign mobile media integration of the literature on the Internet and newspaper reading, analysis combined with surge "news", given the views of the author to finish the paper.